System still performs.
Alignment is already gone.
Drift has always existed. AI velocity just makes it harder to ignore.
Drift forms when teams execute without pausing to recalibrate. It's caused by over-performance, unclear roles, and unchecked adaptation. But in today's environment, decisions are faster. Reflection is rare. AI acceleration compresses strategy cycles—and Drift embeds before anyone sees it. Speed doesn't cause Drift. It amplifies it.
The Drift Quotient™ measures what your dashboards can't.
It identifies where execution has separated from intent—at the individual, team, or organizational level. While traditional metrics track output, the Drift Quotient™ surfaces misalignment before it becomes systemic. It's the entry point to restoring clarity in systems that still appear successful.
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The Book on Drift
Faster Than You Can Adapt (Fall 2025)
defines Drift as the measurable gap between strategic intent and operational execution.
Written by Amy Oguntala after $1.5B in platform operations revealed Drift as the root cause of transition failure—missed by traditional KPIs until the damage is irreversible.
The book introduces the Drift Quotient™ system—the first diagnostic methodology to quantify organizational misalignment through two frameworks:
- IDQ™ (Individual Drift Quotient)
- ODQ™ (Organizational Drift Quotient)
This system transforms invisible behavioral risk into measurable data before it scales.
JOIN THE WAITLISTWhen Behavioral Drift Becomes a Boardroom Crisis
Drift isn't a leadership issue. It's a system condition. And it has a kill switch.
EthosSignal function: ODQ exposes misalignment patterns invisible to financial diligence. Drift detection protects integration value before erosion begins.
EthosSignal function: IDQ reveals Drift Type and pressure response profile before promotion. Prevents costly misalignments at the top.
EthosSignal function: IDQ + ODQ assess transformation capacity under behavioral strain. Prevents waste of capital, morale, and time.
EthosSignal function: Measures behavioral readiness for AI deployment. Maintains coherence as automation scales.